Councilmember Bill Rosendahl and the Los Angeles Department of Transportation (LADOT) rolled out the next phase of a parking system that utilizes smartphone technology to help residents and visitors find available metered spaces in Venice Beach.
Rosendahl, along with business and community leaders, made the announcement today in front of The Cow’s End Cafe on Washington Blvd., one of the three areas in Venice that received the parking technology.
“As chair of the City’s Transportation Committee, I’m thrilled to have worked on this technology that is now in neighborhoods from downtown, to Hollywood, and right here in Venice,” said Rosendahl. “The app will save you time, relieve congestion, and help you find a parking space faster which will help reduce emissions.”
Over the last several years, LADOT has worked with California-based Streetline to install thousands of hockey puck-shaped sensors in metered spots around the City. Wireless networks send information from that parking space to your phone, providing real time information in the palm of your hand.
“We’re excited to be working alongside such a vibrant neighborhood and innovative Councilmember,” said Zia Yusuf, president & CEO of Streetline. “The addition of Venice will help make parking in the Los Angeles area easier as residents and visitors move throughout various parts of the City.”
The feature can also be used in metered areas near Pacific and Windward Avenues and near Main Street and Rose Avenue, covering a total of 230 parking spaces.
“Studies have shown that in congested commercial areas, 30 percent of traffic is caused by people circling and looking for a place to park,” said Mike Bonin, Chief of Staff for Rosendahl. “If people start using this app, it will make driving easier in Los Angeles for all of us.”
Bonin noted installation of the app in Venice is a pilot program. If successful, it could also be used in other parts of the district.
“While driving, users can take advantage of the hands-free features such as the ‘follow me’ mode and voice guidance,” said Dan Mitchell, Senior Transportation Engineer with LADOT. “Of course, the City reminds users to always Watch the Road and use in-car devices safely and responsibly.”
“I’m excited about the possibilities here,” said Clabe Hartley, owner of The Cow’s End Cafe. “Not only will people be able to find parking, but the app will also display the rates and the length of time a person can remain at the space. This is a win-win-win situation for the residents, the business owners, and the visitors!”
Studies estimate that more than 30 percent of city traffic is attributed to drivers looking for parking. Additionally, vehicle emissions resulting from drivers looking for parking are so closely linked that a year-long study found that drivers in a 15 block district in Los Angeles drove in excess of 950,000 miles, produced 730 tons of carbon dioxide and used 47,000 gallons of gas searching for parking. [*Based on 2007 study by Professor Donald Shoup, University of California, Los Angeles]
The free consumer guidance app Parker by Streetline is available on iTunes or by checking out: www.theparkerapp.com
PHOTO: Councilmember Bill Rosendahl, his Chief of Staff Mike Bonin, and LADOT join Streetline in downloading a new smartphone app that will help locate available metered spaces in Venice. Photo credit: Betsy Annas, City of Los Angeles.
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