Hundreds braved chilly, wet weather to welcome a new holiday light feature on an old Venice landmark.
Councilmember Bill Rosendahl and actor Robert Downey Jr. had the honor of flipping the switch on a holiday version of the Venice sign. The iconic landmark hangs between two buildings at the intersection of Pacific and Windward Avenues.
Several hundred people attended the block party and took pride in Venice’s festive new look.
“I’m super proud to say that I maintain a residence here, I run a business out of here…I love Venice,” said Downey before he joined Rosendahl to turn on the light.
“I was so proud to see the community come together, celebrate the holidays, and help the Los Angeles Police Department with their annual Muscle Beach Toy Drive,” said Rosendahl. “I’m grateful that Robert Downey Jr played a major role in the event. Robert is a gentleman, a class act, and a giver. I look forward to working with him to help people in need in the community.”
The event also included performances by Suzy Williams and Brad Kay, Jeremy Parker and Rachel Toczko, The Band Venice, and The Jingle Bell Rockers.
Shortly after the event, many people shared the experience with their networks.
— Sarah K. M. Steck (@moxiered) December 1, 2012
— Kevin (@rhonyk) December 3, 2012
— Marta Evry (@venice4change) December 2, 2012
The free event was sponsored by the City of Los Angeles, the Venice Chamber of Commerce, and Windward Avenue Merchants, and benefited the Muscle Beach Toy Drive.